Folk is looking for a skilled Senior UX Designer, ideally based in Sydney, who’s passionate about creating user-centred solutions through immersive, people-centered design processes. In this role, you’ll use your design expertise to solve complex problems, collaborate with a cross-functional teams, and ensure the final outcome meets user needs and the client’s business goals.

This role will suit you if:

• You have an innate empathy and a passion for solving complex problems.
• You bring curiosity, organisation, communication and critical thinking to all your projects.
• Your research, design and technical experience helps you craft digital experiences that resonate.
• Your adaptability and collaboration skills allow you to navigate dynamic project environments and industry ecosystems.
• You love leading clients and teams through research and design processes that turn insights into impactful solutions.

What you’ll do at Folk:

• Partner with client teams, content designers, product designers, user interface designers, and developers to turn research into detailed, user-centred designs.
• Use your knowledge of design practices including research and co-design methods, data analysis, content design, product design to help inform design solutions.
• Apply HCD and UX methodologies to large and small-scale problems and budgets.
• Conduct user research and stakeholder consultation using different research methods to bring together user findings and detailed business requirements.
• Have strong written and verbal skills to present ideas clearly and provide rationale for design decisions. Pay attention to details to ensure consistency and quality across all touchpoints.
• Transform research findings into key visual assets like user journey maps, personas, and strategy visuals to guide design and project direction.
• Plan, conduct, and analyse usability tests to iterate and refine design solutions based on user feedback.
• Provide guidance and support to junior designers, sharing best practices and helping them grow in their roles.
• Deliver a project’s UX strategy and advocate for a user-centered approach throughout the client’s decision-making processes.
• Lead design workshops and collaborative sessions with stakeholders to align on project goals, requirements, and design direction.
• Incorporate accessibility best practices into all design solutions to ensure inclusivity for all users.
• Use your technical knowledge and experience using design practices and tools, including Figma and Miro to digital design and product outcomes.
• Use UI kits and design systems to develop high fidelity designs for product ideation and prototypes
• Prioritise tasks across multiple projects effectively and ensure deadlines are met
• Keep up with industry trends and emerging technologies, integrating new approaches into design processes and client projects.
• Maintain an open, collaborative mindset, and actively contribute to a positive and creative studio environment.

Seniors at Folk are expected to:

• Excel at identifying, framing and assessing problems.
• Play a central role in projects – driving the work forward and working independently when required.
• Collaborate with a diverse range of clients, colleagues and methods to understand the user needs, motivations, and pain points of a product or service.
• Communicate clearly with stakeholders, developers, and team members to present ideas, explain design decisions, and articulate user needs.
• Adapt quickly to new tools, trends, and feedback, always maintaining a focus on the user.
• Leverage technical skills and knowledge of design tools to create feasible, well-rounded
• Stay curious and continuously explore, ask questions, and seek to understand why things work the way they do.
• Prioritise and advocate for users in every design decision, always advocating for their needs and experiences.
• Lead by example, leveraging strong and clear communication and relationship-building skills to navigate client interactions with confidence.
• Push for innovative solutions and ultimately work towards creating exceptional outcomes on every engagement
• A willingness to continuously learn and adapt to new design tools, trends, and methodologies.

We’d love you to have:

• Good understanding of different qualitative and quantitative research approaches and how best to use and communicate the purpose of these.
• Experience in analysing and extracting website and internet browser and website search and behaviour data to contribute to research insights
• Experience of planning and conducting co-design and design research with people with lived experience, and those from diverse and marginalised background.
• Previous experience working on large digital transformation projects.
• Good understanding of contemporary digital delivery and management platforms, like CMS
• Work experience with health and wellbeing, sustainability and climate, education, justice, government and aging sectors or clients

What it’s like to work at Folk:

Our company culture is as human-centred as our approach to design. We’re committed to nurturing a workplace where people feel valued and supported. Some of the benefits our team enjoys are:

• Working on projects with social purpose and impact.
• Delivering creative solutions for big, complex challenges that impact real people.
• Hybrid flexible working model – work from home and come to the studio to connect and collaborate.
• We value the other important parts of your life as well – we offer flexibility for pick-ups and drop offs, caring for loved ones and anything else life throws at you.
• A generous development budget that we encourage you to use to invest in building your skills and following your career ambitions.
• Having regular opportunities to be heard and grow in your role through project team, design practice and one-on-one activities.
• Being actively empowered to help shape the business; If you think something can be done better – tell someone.
• We put the wellbeing of our staff before projects and profit – through regular check-ins and transparent communication we ensure the everyone feels safe and supported.
• We get a real buzz from working with people who bring their personality, their experience, and their uniqueness to the team. If this role and Folk sounds like the right fit for you, please apply! We’d love to meet you.

How to apply

Please send us a link to your CV, LinkedIn profile or anything that demonstrates your experience – with a brief note that tells us what attracted you to the role and what excites you about the work we do to: jobs@folk.com.au

Folk is committed to building a diverse team. We actively encourage candidates with diverse backgrounds, experiences, and perspectives to join our team. We're proud to be an equal opportunity employer committed to diversity and inclusion. We will never discriminate based on race, gender, age, ethnicity, citizenship, national origin of employees, religion, sexual orientation, marital status or disability. We believe that a variety of perspectives and experiences leads to innovation and success.

Acknowledgement of Country

Folk offices are located, Gadigal and Wangal Country. We pay our respects to their cultures, and to their Elders — past, present, and emerging.

You must be legally able to work in Australia. Only shortlisted applicants will be notified. No agencies please.