Step back
to leap forward
We are an insight and idea driven
strategic design consultancy.
Recent work
Content strategy, User Experience, User Testing, User Interface, Interface detailing
Botanic Gardens of Sydney: Experience the power of plants through digital design
Discovery research, Brand strategy, Brand identity, Messaging, Content strategy, User experience design, User interface design, CMS/DXP platform assessment
Gilbert + Tobin: Sharpening up Australia’s most advanced law firm
Digital transformation
AIATSIS: Celebrating cultural resurgence through a new website experience
Website transformation and design system
Queensland Health: Healthier, Happier Queenslanders
Experience and product design
NSW Department of Premier and Cabinet: NSW Government Digital Design Guidelines
Customer research, Brand strategy & identity, Service design, User experience design
SANE: Ground-breaking change for people with complex mental health
Who we are
Folk is a multidisciplinary team of strategically-minded researchers, designers and technologists.
Founded in 1996, we work locally and internationally from our converted chocolate factory HQ in Sydney’s inner west.![]()
Our impact
We help businesses, government teams and not for profit organisations navigating significant change or seeking to transform.